We can't say it better than Gandhi

Gandhi's efforts to convince the British to end their colonial rule of India began in 1915. But before that, starting in 1893, he fought for the rights of Indians in South Africa. This brought him straight to the head of the Traansval government, General Jan Smuts. The story goes that when they met he quietly told the General, "I've come to tell you that I am going to fight against your government."

Laughing, Smuts said, "Oh, really? Do you have anything else to tell me?"

"Yes," says Gandhi, "I'm going to prevail."

Smuts is astonished. "How are you going to do that?"

Gandhi smiles "With your help."

Years later Smuts admitted that this is exactly what happened. "Gandhi," he said, "appealed to what was best and most noble in me, and he never took advantage of me."

This is at the heart of our methodology: Sticking to the truth and delivering it with respect and appreciation for the best in the other person.